Founder Operating Review
Everything a senior CFO would put in order — your numbers, governance, and key decisions — delivered in 30 days.
Service-led and human-reviewed. Read-only or manually shared documents only — no platform, no integrations.
of founders name fundraising their top concern (Slush Startup Struggle Survey 2025, n=607)
say they could raise easily in today's market — investors expect rigor and capital efficiency (Slush 2025)
of founders report burnout in the past year, citing scaling, fundraising and delivery pressure (Sifted, 2024)
How it works
You share whatever you have — board decks, exports, spreadsheets, contracts. No specific format required.
We organise, model, and synthesise the material into the deliverables below.
You review every deliverable before it's finalised or shared with anyone else.
The deliverables
Every deliverable is reviewed and signed off by a senior CFO before it reaches you.
Financial clarity
Budget vs. actuals, cash flow, and runway — so you always know how much time and money you have.
A polished summary of performance, financials, and key decisions — ready to share.
Governance & risk
Cap table, org chart, and a timeline of recurring dates — tax, VAT, AGM, board meetings.
Suggested SOPs and internal controls — prepared if due diligence happens tomorrow.
Suppliers and clients — contracts, terms, renewals, key contacts — to spot dependency early.
Red flags across your documents — legal, financial, operational — flagged by severity.
Decisions & follow-through
Where the business stands, the biggest risks, and the top decisions to make.
Your most pressing decisions — options, trade-offs, and a clear recommendation.
Findings turned into actions, owners, and deadlines — follow-through, not paperwork.
What we've received, what's missing — DD-readiness tracked over time, not just once.
Is Selo the right fit?
Where to start
Most clients start with the diagnostic and upgrade within the month.
A focused first pass: where you stand, the biggest red flags, and what a full review would deliver.
Start with a diagnosticThe full Founder Operating Review — every deliverable above, delivered in 30 days.
Book the pilotSelo runs your finance rigor until you hire — and when you do, the final deliverable is a clean handover pack for your incoming CFO.
Why we built Selo
Selo is the product of 15+ years as CFO & COO across listed companies, hyper-growth scale-ups, and pre-revenue startups — and of one recurring observation: boards and investors demand the structure, control, and reporting rigor of a senior CFO long before a company can justify the full-time hire.
Selo closes that gap with its own methodology: 15+ years of board cycles, audits, and fundraises encoded into a state-of-the-art AI workflow, and stress-tested with experienced CFOs and operators. The AI compresses months of work into weeks; the methodology keeps it accurate and reliable; and every deliverable is reviewed and signed off by a senior CFO before it reaches you.
Tell us where your company stands — we'll tell you honestly whether Selo is the right fit, and what the first 30 days would deliver.
Book a callor write to us: emmanuel@selo.finance